.com, .net, .org are well known domain names. Therefore, when we start seeing .staples, .beach, . computers, and others, what must we think?
It is something that is in the works at ICANN.
Registering a top level domain name is not cheap, and it is regulated, therefore, I do not think that we will be seeing millions of TLD squatters popping up in the next year. Trademarked names cannot be registered. Nevertheless, I am curious to see how it works out.
There are skeptics saying that a custom TLD will create confusion on the net, but I doubt that. TLD’s, from my point of view, will be more trusted, if they are from TLD’s that we already know. For example, .com, .net, and .org. If I see staples.bus or staples.store, I will question if it is Staples the office supply store. I have been so used to seeing .com’s that I rarely visit any others.
In any case, I cannot predict what the future holds, but I am fairly certain that custom TLD’s will not be a big issue.
ICANN new gTLD program
HP wants to purchase .hp top level domain name.
TLD’s currently registered. They are also one of the Internet administrators.