This is one of the strangest products I have ever seen. Not only does it look disgusting, it also seems to defeat the whole purpose of taking a bath.
It is a good idea, but I am not sure if many parents will actually use this product during bath time. I know for sure that I will not get this for my kids.
Although, if my kids demand it, I may have to give it a try.
It is non-toxic, so it should be OK.
Crayola Mix it up bubble bath at http://www.crayolastore.com/product_detail.asp?T1=CRA+293500&.
and Gelli Baff below